9/4/2023 0 Comments Salesnavigator![]() I found lots of salespeople building their network on LinkedIn using Premium or Free and then they discover when they move to Sales Navigator that half of the people that they have built a network with are inactive or zombie accounts. With Sales Navigator, you can find the people who are most active on the platform more easily. If you’re on Premium, you get to search some stuff, but it’s just not detailed enough to be able to narrow down and find prospects. Sales Navigator’s targeting and search facility are by far one of the biggest advantages that you can have when trying to sell on LinkedIn. The other thing I can do is find people who are new to the platform. I could find a company where they perhaps have a large proportion of salespeople. Or, I can find companies the other way around. ![]() They might have 500 employees but one marketing person. I can actually find companies where they have a very small marketing team but might have a huge headcount. Say, for example, I’m looking for companies where they outsource most of their marketing. I can see whether it was the private sector or the public sector, if it’s growing or contracting in size and filter by the size of a company’s departments. I can look at their experience or the history of the company. Whereas with Sales Navigator, I can search by the size of the company, the location of the company or the individual. So, when you’re on Premium, you can search but the search criteria is so limited. Number one, Sales Navigator allows you to target and find people better.
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